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CASE STUDY
Digital Media
| Make Marketing future fit & ready to move
1. CONTEXT
This is a large Australian national digital media business, founded during the heyday of the dotcom bubble of 1999. As part of a broad strategy renewal, this organisation seeks to transform itself into a modern media business focused on optimising customer experiences across products and touch points.
A new strategy and supporting business structure raises questions of the marketing needed and best operating model to support the new direction.
Legacy operating silos, ways of working, staff engagement, and team leader readiness were just some of the issues facing the leadership team at this time.
2. ASK
Work with the Chief Customer Officer to align the function to the future business model and initiate momentum.
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Articulate future fit & focus through a north star operating model, roadmap.
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Make recommendations for investments in capabilities, resources, structure, and partners to close the gap.
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Help initiate momentum and address mindset readiness in the team.
3. OUTCOME
To-date three important outcomes have been observed:
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The group executive team endorsed Marketing’s recommended fit & focus (specifically the establishment of a re-aligned group Marketing function).
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Resourcing and ways of working recommendations serve to rebalance inter-team power and improve collaborative decision making.
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Foundations in place for investment in key capabilities (performance analytics & measurement, lifecycle marketing, & process automation)
Lapsed time 16 weeks
If you're ready to scale your marketing, let's talk:
+61 (0)406 998 393
Sydney, Australia
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