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CASE STUDY
Superannuation
| Build an awesome member growth engine
1. CONTEXT
A top 5 Australian super fund with over 1 million members and ambitious goals for growth and member performance outcomes.
Massive investments in brand, martech and transformation projects see the marketing team on point for realising ambitious growth outcomes.
With a new Member Growth executive in place, the time was right to reconfigure marketing and associated functions for the next phase of growth (approx. 160 people across marketing, digital, sales, product, strategy, insight).
2. ASK
Work with the Member Growth executive team to develop an operating model that enables the marketing transformation needed to compete and grow.
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Operating model options, recommendations, phasing and communication.
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Develop use-case detail for people, HR, and role implications.
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Initiate operational change (team leader readiness, adaption, momentum).
3. OUTCOME
Immediate term outcomes include a restructure of roles across the function for greater operational alignment and competency development.
Medium term outcomes see a reset of culture laser focused on growth outcomes, member experience and performance improvements.
Lapsed time 5 months
If you're ready to scale your marketing, let's talk:
+61 (0)406 998 393
Sydney, Australia
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